SELECTED WORK
Strategic campaigns, global thought leadership, corporate news desks and multi-format content production, built alongside leading brands in the Nordics and Europe.
Case Studies & Client Projects
TWENTYFOUR7: DIGITAL CONTENT HUB
Over an eight-year editorial partnership with Wärtsilä, we established and grew their digital content hub, producing multi-format stories that were cited by media and academia, winning Gold at the Swedish Content Awards, and achieving an industry-defining 7:48 average dwell time.
HIGH-RISE SOLUTIONS CAMPAIGN
A multi-part global thought leadership campaign conceived for KONE to lead the conversation on the future of tall buildings—bringing together KONE leadership, global futurists, and urban planners to establish context around urbanisation and high-rise liveability.
INNOVATION IN MEDTECH CAMPAIGN
Conceived and led a global thought leadership campaign exploring the future of healthcare technology—combining a 2030 vision paper, expert deep-dives, and a flagship video featuring leaders from Siemens Healthineers and Simon-Kucher.
LEVELLING UP C-SUITE INFLUENCE
An executive communications model designed to level up global C-suite influence—driven by executive sparring with leadership, compelling narratives on industrial mega trends, and multi-format content. The effort drew international tier-1 media attention including CNBC and CBS.
A GLOBAL THOUGHT LEADERSHIP PILOT
A centralised thought leadership pilot built for UPM Corporate to bring diverse business units—including Pulp, Energy, Biomedicals, and Timber—under a two-tiered editorial board model, shifting messaging from product specifications to macro trends relevant to UPM’s stakeholders.
URBAN JOURNEYS PRINT & VIDEO SERIES
A global editorial and video campaign created for KONE to transform customer reference projects into compelling urban stories—combining a redesigned flagship magazine with an international video series for KONE's digital channels.
CAR SOS: ORIGINAL VIDEO SERIES
A four-part native video series conceived to launch the global broadcast show Car SOS across Northern Europe—using the hook of building classic cars from familiar Nordic materials: Finnish lake ice, Swedish flat-pack parts, Danish bicycle steel, and Norwegian timber.
MARS: ORIGINAL VIDEO SERIES
An original short-form video campaign launching National Geographic’s MARS series across Finland, Denmark and Norway—using the hook "What traditions would Nordic nations take to Mars?".
GLOBAL BRAND THOUGHT LEADERSHIP
A multi-year project to transition Wärtsilä’s content engine from general corporate storytelling to high-impact thought leadership. We leveraged journalistic content, a global thought leader network and the flagship Beyond Business with Wärtsilä podcast.
SMARTER SOCIETIES C-SUITE CAMPAIGN
A 2019 pan-Nordic campaign positioning Tieto's C-suite as thought leaders on societal digitalisation—translating AI, healthcare, and smart infrastructure into human-centred narratives across Finland and Sweden.
EDITORIAL CONTENT FOR PRINT & DIGITAL
Ran Hiab’s monthly editorial content desk, producing content for its digital channels. Led the refresh and end-to-end production of its flagship print magazine, Hiability.